Author: Maya Keller

I remember scrolling through my feed in 2024 and wondering why the old trick of tapping the heart icon on a post didn’t let me see the whole list of things I’d liked. The answer? Instagram’s UI never really shipped a dedicated “liked posts” page. Most guides still point to a vague “liked posts” tab […]

Last month, Newton Inc. announced its first social‑media platform, and the headline buzz is louder than any viral reel. But if you’re a solo creator or a small agency, the real question isn’t whether Newton will crash the market – it’s how its feature set and algorithm signals will alter your existing growth playbook. In […]

Aryna Sabalenka’s Instagram isn’t just a window into a tennis star’s life; it’s a carefully engineered funnel that turns casual scrollers into rapt followers. In the last six months, her profile grew over 30 % in new followers, yet the growth curve isn’t the result of a single viral post. Instead, it’s a mix of micro‑content […]

Last week, a follower slid into my DMs asking, “Did anyone look at my story?” I answered with a shrug and a grin, because Instagram’s profile‑view data is a myth. Most creators scroll through the “Who viewed your story” list and assume they’re getting a full audit of their audience. That’s a false narrative that […]