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Author: Maya Keller

Growing on Threads App

Growing on Threads App

With over 130 million monthly active users, Threads is becoming a key platform for creators and businesses to reach their audiences. But what sets it apart from other social media platforms, and how can you effectively grow your presence on it? Most advice on Threads growth focuses on generic tips, but I’ll share what actually […]

TikTok Ads vs Instagram Ads

TikTok Ads vs Instagram Ads

With TikTok and Instagram dominating the social media landscape, advertisers are torn between the two. As of Q1 2026, roughly half of the creators I work with are still unsure which platform to prioritize. Most advice on this topic misses the point, focusing on vague ‘best practices’ rather than concrete numbers and real-world tradeoffs. In […]

Twitter X Premium Creator Monetization

Twitter X Premium Creator Monetization

As a senior social-media strategist, I’ve seen many creators struggle to make a decent income on Twitter X, despite its revamped monetization features. With the platform’s ongoing experiments and shifting algorithms, it’s hard to know what works and what doesn’t. In this article, we’ll cut through the noise and focus on the most effective ways […]

Monetizing YouTube Shorts Successfully

Monetizing YouTube Shorts Successfully

With over 2 billion monthly active users, YouTube Shorts have become a lucrative platform for creators to earn money. However, most advice on monetizing YouTube Shorts focuses on the basics, such as meeting the YouTube Partner Program requirements. But what about the nuances of optimizing your Shorts for maximum revenue? In this article, we’ll dive […]