Category: Instagram

With TikTok and Instagram dominating the social media landscape, advertisers are torn between the two. As of Q1 2026, roughly half of the creators I work with are still unsure which platform to prioritize. Most advice on this topic misses the point, focusing on vague ‘best practices’ rather than concrete numbers and real-world tradeoffs. In […]

With over 2 billion monthly active users, Instagram is a breeding ground for viral content. But what sets apart a post that gets 100 likes from one that gets 100,000? As someone who’s worked with numerous creators, I’ve seen firsthand that most advice on going viral misses the point. It’s not just about using the […]