Category: Instagram

With over 2 billion monthly active users, Instagram is a crucial platform for businesses and creators. But having a verified badge can make all the difference in establishing credibility and trust with your audience. As someone who’s worked with numerous clients on getting verified, I’ve seen firsthand how most advice on this topic misses the […]

With over 700k followers on Instagram, Azealia Banks is no stranger to using the platform to express herself and connect with her fans. But what sets her apart from other celebrities, and how can you apply her strategies to your own social media growth? From defending her feuds to sparking outrage with provocative posts, Azealia […]

As the Fourth of July approaches, you’re likely planning your patriotic social media posts. But here’s the thing: most advice on this topic is too focused on being festive, rather than actually driving engagement. I’ve run social media campaigns for over 8 years, and I’ve seen what works and what doesn’t. In this article, we’ll […]

As of Q1 2025, roughly half of the creators I work with still don’t know how to turn off their Instagram activity status. This setting can be a double-edged sword: it helps you stay connected with friends, but also broadcasts your online presence to everyone on your list. Most advice on this topic misses the […]

If you’ve tried to grow your Instagram presence, you’ve likely considered buying instagram saves to give your content a boost. But does it really work? Roughly half of the creators I work with have tried this tactic, with mixed results. Here’s what you need to know to make it work for you, and why most […]

With over 3.5 million followers on Instagram, Shawn Killinger has built a massive presence on the platform. But what’s behind her success, and how can you apply her strategies to grow your own Instagram account? Most advice on Instagram growth focuses on generic tips, but Shawn Killinger’s approach is unique and worth exploring. In this […]

Have you ever mindlessly liked a post on Instagram, only to immediately unlike it out of regret or embarrassment? You’re not alone. Roughly half of the creators I work with have done this at some point. But here’s the catch: Instagram‘s algorithm is always watching, and this behavior might have unintended consequences on your account’s […]

With TikTok and Instagram dominating the social media landscape, advertisers are torn between the two. As of Q1 2026, roughly half of the creators I work with are still unsure which platform to prioritize. Most advice on this topic misses the point, focusing on vague ‘best practices’ rather than concrete numbers and real-world tradeoffs. In […]

With over 2 billion monthly active users, Instagram is a breeding ground for viral content. But what sets apart a post that gets 100 likes from one that gets 100,000? As someone who’s worked with numerous creators, I’ve seen firsthand that most advice on going viral misses the point. It’s not just about using the […]