Category: Platforms

As the Fourth of July approaches, you’re likely planning your patriotic social media posts. But here’s the thing: most advice on this topic is too focused on being festive, rather than actually driving engagement. I’ve run social media campaigns for over 8 years, and I’ve seen what works and what doesn’t. In this article, we’ll […]

As of Q1 2025, roughly half of the creators I work with still don’t know how to turn off their Instagram activity status. This setting can be a double-edged sword: it helps you stay connected with friends, but also broadcasts your online presence to everyone on your list. Most advice on this topic misses the […]

If you’ve tried to grow your Instagram presence, you’ve likely considered buying instagram saves to give your content a boost. But does it really work? Roughly half of the creators I work with have tried this tactic, with mixed results. Here’s what you need to know to make it work for you, and why most […]

With over 3.5 million followers on Instagram, Shawn Killinger has built a massive presence on the platform. But what’s behind her success, and how can you apply her strategies to grow your own Instagram account? Most advice on Instagram growth focuses on generic tips, but Shawn Killinger’s approach is unique and worth exploring. In this […]