Social-Media Growth, Without the Hype

If you’ve tried to grow your Instagram presence, you’ve likely considered buying instagram saves to give your content a boost. But does it really work? Roughly half of the creators I work with have tried this tactic, with mixed results. Here’s what you need to know to make it work for you, and why most […]

With over 3.5 million followers on Instagram, Shawn Killinger has built a massive presence on the platform. But what’s behind her success, and how can you apply her strategies to grow your own Instagram account? Most advice on Instagram growth focuses on generic tips, but Shawn Killinger’s approach is unique and worth exploring. In this […]

Have you ever mindlessly liked a post on Instagram, only to immediately unlike it out of regret or embarrassment? You’re not alone. Roughly half of the creators I work with have done this at some point. But here’s the catch: Instagram‘s algorithm is always watching, and this behavior might have unintended consequences on your account’s […]

With TikTok and Instagram dominating the social media landscape, advertisers are torn between the two. As of Q1 2026, roughly half of the creators I work with are still unsure which platform to prioritize. Most advice on this topic misses the point, focusing on vague ‘best practices’ rather than concrete numbers and real-world tradeoffs. In […]