Social-Media Growth, Without the Hype

As a senior social-media strategist, I’ve seen many creators struggle to make a decent income on Twitter X, despite its revamped monetization features. With the platform’s ongoing experiments and shifting algorithms, it’s hard to know what works and what doesn’t. In this article, we’ll cut through the noise and focus on the most effective ways […]

If you’re struggling to grow your Twitter X account, you’re not alone. With over 440 million monthly active users, the competition is fierce. But what if most advice on Twitter X growth is missing the point? I’ve found that roughly half of the creators I work with focus on the wrong metrics, leading to stagnant […]