Author: Maya Keller

With over 2 billion monthly active users, Instagram is a battleground for attention. But here’s the thing: most advice on gaining followers is outdated or just plain wrong. I’ve spent 8 years growing Instagram accounts, and I’m about to share what actually works – and what doesn’t. You’ll get a step-by-step plan to grow your […]

With over 700k followers on Instagram, Azealia Banks is no stranger to using the platform to express herself and connect with her fans. But what sets her apart from other celebrities, and how can you apply her strategies to your own social media growth? From defending her feuds to sparking outrage with provocative posts, Azealia […]

As the Fourth of July approaches, you’re likely planning your patriotic social media posts. But here’s the thing: most advice on this topic is too focused on being festive, rather than actually driving engagement. I’ve run social media campaigns for over 8 years, and I’ve seen what works and what doesn’t. In this article, we’ll […]

Have you ever mindlessly liked a post on Instagram, only to immediately unlike it out of regret or embarrassment? You’re not alone. Roughly half of the creators I work with have done this at some point. But here’s the catch: Instagram‘s algorithm is always watching, and this behavior might have unintended consequences on your account’s […]