Category: Strategy

With a population of just over 12,000 people, Wallis and Futuna is one of the smallest territories in the world. Yet, its unique cultural and economic context makes it a challenging market for social media growth. As someone who’s worked with clients in similar niche markets, I’ve seen firsthand how standard social media advice can […]

Recent headlines have put the spotlight on Talento Chapin, a Telegram channel that’s been making waves. But what can you, as a social media manager or solo creator, learn from its story? Most advice on growing a Telegram channel focuses on safe, tried-and-true methods, but the real question is: what happens when you push the […]

If you’re an active Telegram user, you might’ve noticed the emergence of ‘Telegram Stars’ – a new in-app token that’s changing how creators monetize their content. But what are these stars, and how can you use them to enhance your Telegram experience? Most advice on this topic focuses on the technical aspects, but I’ll show […]

With over 500 million active users, Telegram has become a crucial platform for businesses and individuals to connect with their audience. But what if you could take your Telegram experience to the next level with automation? The free Telegram Bot API offers a range of possibilities, from simple chatbots to complex automated workflows. However, most […]

If you’re one of the millions who’ve decided Telegram isn’t for them, you might be surprised at how complex the deletion process can be. Unlike other platforms, simply abandoning your account doesn’t remove it from the system. With recent concerns over privacy and security, the urge to permanently delete Telegram accounts has grown. But what […]

I’ve worked with roughly half of the creators who struggle to maintain a consistent social media presence, and it’s often because they don’t have a solid scheduling calendar in place. Most advice on this topic focuses on the tools, but what about the strategy behind it? In this article, you’ll learn how to build a […]

As a social media strategist, I’ve seen numerous campaigns flounder due to a lack of clear direction. Recently, Michael Whatley’s social media blunders have made headlines, prompting the question: what’s the secret to setting a social media north star? You’ll learn how to create a clear content strategy, avoid common pitfalls, and measure success. But […]

Recent high-profile lawsuits against social media giants like Meta and Google have raised questions about the role of social media in harming users. As a social media strategist, I’ve seen firsthand how these lawsuits can impact online presence and reputation. But most advice on reporting social media lawsuits misses the point – it’s not just […]