Category: Strategy

I’ve seen roughly half of the creators I work with struggle to quantify their social media awareness efforts. Most advice on this topic misses the point by focusing on vanity metrics. Here, we’ll explore a more effective approach to measuring awareness and its impact on your brand. You’ll learn how to move beyond likes and […]

If you’re like most social media managers, you’ve heard of the Herkimer Telegram but aren’t quite sure how to use it to your advantage. With so many conflicting opinions out there, it’s hard to know where to start. But what if I told you that most advice on this topic is missing the point? In […]

If you’ve spent any time managing a social media presence, you’ve likely come across the term ‘pr’ – but what does it actually mean, and how can you use it to your advantage? With so much conflicting advice out there, it’s hard to know where to start. In this article, we’ll cut through the noise […]

Recent headlines have highlighted the growing concern of social media threats, from harassment to physical harm. But what can you do to stay safe? Most advice on this topic misses the point by focusing on broad, generic tips. Here, we’ll dive into the specific strategies you can use to protect yourself and your online presence. […]

With a population of just over 12,000 people, Wallis and Futuna is one of the smallest territories in the world. Yet, its unique cultural and economic context makes it a challenging market for social media growth. As someone who’s worked with clients in similar niche markets, I’ve seen firsthand how standard social media advice can […]

Recent headlines have put the spotlight on Talento Chapin, a Telegram channel that’s been making waves. But what can you, as a social media manager or solo creator, learn from its story? Most advice on growing a Telegram channel focuses on safe, tried-and-true methods, but the real question is: what happens when you push the […]