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Author: Maya Keller

How Much YouTube Pays per Like

How Much YouTube Pays per Like

Maya Keller
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June 26, 2026

If you’re a YouTuber, you’ve probably wondered how much you can earn from your videos. With millions of hours of content uploaded every day, the platform’s monetization policies can be confusing. Most advice on this topic focuses on the basics, but it often misses the point: it’s not just about the number of likes, but […]

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Choosing Your TikTok Username Wisely

Choosing Your TikTok Username Wisely

Maya Keller
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June 24, 2026

With over a billion active users on TikTok, standing out requires more than just great content – it demands a strategic username. I’ve seen roughly half of the creators I work with struggle to change their username after realizing it wasn’t the best fit. But what makes a great TikTok username, and how can you […]

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Liking Then Unliking on Instagram

Liking Then Unliking on Instagram

Maya Keller
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June 23, 2026

Have you ever mindlessly liked a post on Instagram, only to immediately unlike it out of regret or embarrassment? You’re not alone. Roughly half of the creators I work with have done this at some point. But here’s the catch: Instagram‘s algorithm is always watching, and this behavior might have unintended consequences on your account’s […]

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Growing on Threads App

Growing on Threads App

Maya Keller
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June 22, 2026

With over 130 million monthly active users, Threads is becoming a key platform for creators and businesses to reach their audiences. But what sets it apart from other social media platforms, and how can you effectively grow your presence on it? Most advice on Threads growth focuses on generic tips, but I’ll share what actually […]

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TikTok Ads vs Instagram Ads

TikTok Ads vs Instagram Ads

Maya Keller
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June 22, 2026

With TikTok and Instagram dominating the social media landscape, advertisers are torn between the two. As of Q1 2026, roughly half of the creators I work with are still unsure which platform to prioritize. Most advice on this topic misses the point, focusing on vague ‘best practices’ rather than concrete numbers and real-world tradeoffs. In […]

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Twitter X Premium Creator Monetization

Twitter X Premium Creator Monetization

Maya Keller
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June 22, 2026

As a senior social-media strategist, I’ve seen many creators struggle to make a decent income on Twitter X, despite its revamped monetization features. With the platform’s ongoing experiments and shifting algorithms, it’s hard to know what works and what doesn’t. In this article, we’ll cut through the noise and focus on the most effective ways […]

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Monetizing YouTube Shorts Successfully

Monetizing YouTube Shorts Successfully

Maya Keller
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June 22, 2026

With over 2 billion monthly active users, YouTube Shorts have become a lucrative platform for creators to earn money. However, most advice on monetizing YouTube Shorts focuses on the basics, such as meeting the YouTube Partner Program requirements. But what about the nuances of optimizing your Shorts for maximum revenue? In this article, we’ll dive […]

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